Workforce planning to optimise commercial success
Salter Brothers Hospitality | Workforce Plan | Australia | 2024
Credit: Salter Brothers Hospitality
Workforce Plan developed following multi-portfolio hotel acquisitions
Identified organisational duplication and role clarity challenges
Change management framework implemented across commercial teams
Recruitment pathways and workforce structure established for growth
The Challenge
Following the acquisition of multiple hotel portfolios, Salter Brothers Hospitality faced the complex task of integrating teams, systems and operating models. Overlapping roles, inconsistent processes and differing workplace cultures created inefficiencies and uncertainty at a critical time for commercial performance.
Key challenges included
Duplication of roles and responsibilities across newly acquired portfolios
Inconsistent systems and processes affecting operational efficiency
Workforce uncertainty during organisational transition
Need for a clear workforce structure aligned with commercial performance
Our Approach
We developed a structured workforce planning and change management approach to support integration, improve performance and strengthen organisational capability.
Our methodology included
Comprehensive organisational assessment to identify duplication and inefficiencies
Mapping roles, responsibilities and performance across individual and divisional levels
Consulting with commercial teams, executives and support functions to understand operational realities
Delivering a workforce structure and staged implementation roadmap aligned to commercial prioritiesgic recommendations covering program strategy, measurement, branding and marketing, and ways of working.
Outcomes and Impact
Key Outcomes
Clear commercial workforce structure aligned with performance objectives
Successful rollout of change management plan across the organisation
Recruitment and onboarding for priority roles
Strengthened workforce stability and role clarity
Economic and Social Impact
Improved operational efficiency and commercial performance potential
Increased staff confidence and retention during transition
Stronger leadership alignment and workforce capability
Enhanced organisational readiness for future growth
Services Delivered
“As a fast-growing hospitality company, we needed a strategic and hands-on partner to support our workforce transition. Sparrowly Group delivered exactly that. Their comprehensive workforce audit and strategic planning for our first 12 months of transition were invaluable, including in-depth staff interviews, skills and systems assessments, and tailored recommendations aligned with our projected growth. They didn’t just provide a plan, they executed it developing job descriptions, leading the hiring process, and ensuring we secured the right talent. Their ability to identify and match top talent to our business needs is exceptional. Sparrowly Group has been a trusted partner in building a strong foundation for our team’s future success.”
