Our impact across places, industries and communities
Image Credit - Bundaberg Regional Council - NRMA Turtle Sands Nature Resort
We solve complex problems and deliver measurable outcomes across tourism, workforce, economic and community development.
Our impact at a glance
1,000+ businesses mentored and trained
Female-owned and led delivering results for
over 11 years
180+ projects delivered across strategies, evaluations and business cases
Working across the
Asia-Pacific region
100+ clients supported including regions, councils and organisations
$1.3B+ secured through business cases and strategic investment planning
Impact Areas
Strengthening regional economies through investment planning, business cases and place-based strategies.
Delivering destination management plans, tourism strategies and industry capability programs.
Building future-ready workforce strategies, leadership programs and skills pathways.
Co-designing programs, engaging communities and strengthening social outcomes.
Real-world outcomes from our projects
Regional Growth Fund Business Case
NSW Department of Primary Industries and Regional Development
$1.3 billion secured for ongoing fund to improve local and regional services, promote economic development and social cohesion, and enhance social wellbeing of people living and working in regional NSW.
Trade Pathways Program Evaluation
NSW Department of Education
Informed policy and program redesign to strengthen skilled trade pathways, extension of experienced workers recognition and increase female participation.
Ecotourism Development
NRMA Parks and Resorts
$2.72 million from QLD Government under the Activating Eco Tourism Grant for new visitor experiences in Bundaberg, Agnes Waters, and Mackay Parks.
Accessible and inclusive tourism focus
Tourism Australia
Advocated for enhanced focus on improving access and inclusion for all, leading to funding and programming to support destination and industry development nationally.
Brisbane Marina Business Case
Raptis Investments
$4 million secured for activating the Brisbane River in constructing a commercial marina.
Agribusiness Transformation
Macadamias Australia
Product and experience design and commercial strategic planning for agritourism experience leading to the securing of $970,000 from the QLD Government.
Business Mentoring Program
Destination North Coast
Design and delivery of the industry capability program for 90 tourism businesses strengthening regional tourism resilience.
Regional Tourism Review
South Australian Government
NSW Department of Education
State-wide review and recommendations leading to the implementation and transition to improved regional tourism networks.
WELCOME Framework
Austrade
Regional Industry Education Partnership (RIEP) Program Extension
Supported in the delivery of Pilot Accessible Tourism Mentoring Program, now a nationally implemented framework.
Evaluation led to continued, permanent funding of the RIEP Program delivering vocational educational opportunities to secondary school students across NSW.
Many consulting firms stop at strategy delivery. Sparrowly Group focuses on implementation pathways, capability building and measurable outcomes to ensure projects translate into real-world change. This ensures we leave our clients with the tools to carry on without us.
Funding and investment prioritisation
Industry capability and mentoring
Workforce planning and leadership development
Monitoring, evaluation and adaptive delivery
Impact beyond strategy and reports
How we measure impact
Our work is grounded in evidence, program logic and evaluation frameworks to demonstrate outcomes and return on investment.
Theory of Change and Program Logic
Social Cost Benefit Analysis and economic modelling
Benefits management and performance frameworks
Process, outcome and economic evaluation
Accessible and inclusive outcomes
Sparrowly Group is recognised for our leadership in accessible and inclusive tourism and community development, supporting organisations to improve accessibility, inclusion and participation outcomes. View more about our focus and commitment to access and inclusion.
Accessible Tourism Indicator
Industry research paper and advocacy
Workshops and mentoring
Award nominations and recognition
Recognised expertise
Image Credit: Tourism Australia
