Our story starts with purpose
Building organisations that help communities, industries and people thrive
Sparrowly Group is a national award-winning business working across advisory and consulting, training and workforce planning.
From the outset, our focus has been on delivering considered, objective planning and programming that enables thriving industries, communities and destinations. Our experience over more than a decade in business is deep, outcomes-focused and grounded in working alongside businesses, organisations and communities of all sizes.
Key to how Sparrowly Group came to be is a belief in collaboration and the power of strong networks. We believe organisations are the drivers of change and the foundation for a better future. When organisations thrive, so too do communities, industries, economies and individuals. This belief continues to shape how we work and why we exist.
With headquarters in Sydney, Sparrowly Group works across metropolitan, regional and remote Australia, New Zealand and South East Asia. Our experience is deep and outcomes focused working with both the public and private sector.
Built on listening
Sparrowly Group was founded by Giovanna Lever in 2015 to respond to the growing complexity faced by organisations operating across economic development, tourism, workforce and community contexts.
Rather than offering narrow or siloed advice, we set out to work differently - strategising, advising and co-designing behind the scenes to empower organisations and individuals to make a lasting impact.
We thrive on variety and complexity, supporting clients through change, growth, recovery and transition. Our work is deliberately people-centred, place-based, grounded in evidence and focused on practical outcomes that extend well beyond a single project or plan.
Meet our people
We are proud to be a female-owned small business that continues to grow and evolve. Our cross-disciplinary team brings diverse perspectives, enabling us to solve problems and create opportunities in lateral, considered and often unexpected ways.
Managing Director. Principal Consultant
Consultant and Mentor
Consultant and Mentor
Consultant
Assistant Consultant
A mindset of continuous improvement
At the heart of Sparrowly Group is a belief that true growth stems from a continuous improvement mindset - one which is fostered through knowledge, skills and aptitude.
By connecting people with ideas, evidence and practical tools, we facilitate positive change and innovation within organisations and the communities they serve.
This mindset underpins how we work with clients, how we build capability and how we leave organisations stronger and more confident to carry forward the work themselves.
In order for us to drive true value, we commit to not only deliver great outcomes, solve problems and create opportunities, but to provide services that would enable our clients to continue without us leaving them in a better place with the tools to carry on.
Together, our values and our leadership principles are what we live and work by guiding our behaviours and practices daily as individuals and as a team.
Leadership Principles
Open, critical and commit
Demonstrate forward progress
Build teams
Resourceful and lean
Stakeholder obsession
Conceptual clarity
Connect and share
Our values
Our people-centred values are built on inclusiveness, humility and respect. These values shape our culture and guide how we work with clients, partners and communities.
We are committed to delivering lasting value - solving problems and creating opportunities in ways that enable organisations to continue forward with confidence. Our goal is always to leave people better equipped, informed and supported, with the tools to carry on without us.
We conduct ourselves with the utmost integrity and care.
Integrity
We leave our clients and network stronger with the tools to continue improving.
Legacy
We present information and make decisions that are logical, based on evidence with assumptions that are appropriately tested.
Evidence Driven
We exist to build connections to knowledge and expertise. We work with a spirit of collaboration and consultation.
Connection
We respect all ages, genders, levels of all experience and do not push one agenda over another.
Diversity
Sparrowly Group aims to build organisational sustainability to drive economic, environmental and social prosperity across industries and communities, with the ultimate vision of thriving industries and communities backed by a capable and confident workforce.
Our work extends beyond the impact of a single organisation. It contributes to improved wellbeing, work opportunities and lifestyles, and positively influences industries, economies and communities.
We align our work with the United Nations Sustainable Development Goals, particularly in advancing sustainability and reducing inequalities. We are proud to support the Hidden Disabilities Sunflower Program.
