Helping leaders take-off at Virgin Australia

Virgin Australia | Leadership Development Program | Australia | 2017

Three Virgin Australia Flight Attentants  standing in the seating area of a plane.

Credit: Virgin Australia

  • Bespoke leadership program for cabin managers

  • Strengthened leadership capability beyond operational training

  • Improved staff engagement and retention outcomes

  • Built pathways for future leadership roles


The Challenge

Virgin Australia engaged Sparrowly Group to develop a leadership and development program to support cabin managers, their careers and the evolution of their leadership skills. Many cabin managers had not undertaken formal leadership development beyond standard operating procedures training, limiting confidence and progression opportunities.

Key challenges included

  • Building leadership capability beyond operational roles

  • Preparing cabin managers for people leadership responsibilities

  • Strengthening engagement and retention within teams

  • Creating pathways for career progression


Our Approach

We worked closely with the People & Culture team and the Executive General Manager of Customer Experience to design a bespoke leadership development program titled ‘Amplify’.

Our methodology included

  • Pre-workshop engagement to prepare and motivate participants

  • Development and facilitation of a two-day leadership workshop

  • Practical leadership tools focused on communication and influence

  • A 12-month post-program accountability framework to sustain change


Outcomes and Impact

Key Outcomes

  • Increased leadership confidence and capability

  • Improved team communication and engagement

  • Clearer pathways for leadership progression

  • Stronger accountability for leadership behaviours

Economic and Social Impact

  • Reduction in staff turnover and absenteeism

  • Higher levels of employee engagement

  • Strengthened internal leadership pipeline

  • Enhanced customer experience through stronger team leadership


Services Delivered

Giovanna’s passion for developing authentic leadership by mixing story telling with pragmatic tools and resources made for a wonderful experience in our In Flight Experience leadership team. Giovanna listened to our needs, developed session plans that was just what we needed, and facilitated a high class panel discussion and workshop.
— Virgin Australia

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