Community engagement for a state-significant tourism development
Eagle Ridge Event Park | Community and Stakeholder Engagement and Report | Tallarook, Victoria, Australia | 2025
Stakeholder engagement for Stage 2 State Significant Development
Community and regulatory consultation program delivered
Conducted market research with live music promoters and planners
Insights informed approvals pathway and development planning
The Challenge
Eagle Ridge Event Park sought to progress Stage 2 of a State Significant Development to expand its capacity for live music and community events. The development aimed to support larger events, improved accessibility and accommodation, and stronger community partnerships.
To proceed, the project required robust stakeholder engagement and evidence demonstrating community support and market demand.
Key challenges included
Navigating complex regulatory and approval requirements
Building support across government and emergency services agencies
Understanding community sentiment and potential concerns
Demonstrating market demand for expanded live music events
Our Approach
Sparrowly Group delivered a structured engagement and research program to build stakeholder confidence and support informed decision-making.
Our methodology included
Development of a stakeholder engagement and communications plan
Early engagement with government agencies and regulatory authorities
Market research with Victorian music promoters to assess demand
Community survey and targeted stakeholder interviews
Outcomes and Impact
Key Outcomes
Comprehensive Community and Stakeholder Engagement Report delivered
Strong stakeholder support identified for the development
Clear approval considerations and pathways articulated
Evidence base to support planning and decision-making
Economic and Social Impact
Increased likelihood of development approvals
Strengthened relationships with government and community stakeholders
Supports growth of regional live music and event tourism
Enables infrastructure that supports community connection and regional visitation
