Events Strategy to position Perth as a leading events city
City of Perth | Events Strategy | Perth, Western Australia, Australia | 2019
Credit: Skyworks. Photo Competition entry by Miller Huang
Strategic review of Perth’s events programming and performance
Benchmarking against leading national and global events cities
Stakeholder engagement across government, industry and community
Recommendations to strengthen Perth’s positioning in Asia Pacific
The Challenge
The City of Perth sought to strengthen its events strategy to enhance city vibrancy, attract visitors and position Perth as a leading events destination in the Asia Pacific.
Key challenges included
Assessing the effectiveness of current events programming
Improving coordination across city, state and private event delivery
Enhancing accessibility, inclusion and visitor experience
Addressing operational and urban flow challenges during major events
Our Approach
We applied a strategic and systems-led review to understand Perth’s events landscape and identify opportunities for improvement.
Our methodology included
Analysis of internal processes, operating models and programming performance
Benchmarking against best-practice national and global events programs
Extensive stakeholder engagement including more than 60 targeted interviews
Identification of infrastructure, programming and operational improvements
Outcomes and Impact
Key Outcomes
Strategic recommendations to strengthen Perth’s events positioning
Improvements to vendor activation, busking and inclusive access
Opportunities to increase third-party venue hire and activation
Infrastructure and operational improvements to support event delivery
Economic and Social Impact
Enhanced city vibrancy and visitor appeal
Improved accessibility and inclusion across events
Increased investment confidence in events infrastructure
Better urban flow, safety and city experience during major events
