Agritourism in Australia has evolved from a trend into a proven pathway for farm diversification. Drawing on more than a decade of hands-on experience, Sparrowly Group’s Giovanna Lever and Jackie Hicks share what truly makes agritourism work - from authenticity and viable business models to accessibility, policy alignment and place-based collaboration.

Award submissions and business recognition offer powerful ways to showcase your impact and achievements. Sparrowly Group’s Justine Sinclair shares ten practical steps to help you prepare a standout application - from identifying your strongest stories to presenting measurable results - so you can confidently position your business for success.

Customer feedback and experience management are powerful tools for business growth - if you know how to use them. Sparrowly Group's Giovanna Lever explores how to embrace feedback with confidence, turn insights into action, and strengthen relationships that drive loyalty, satisfaction and long-term success across your customers and your business.

Travel and tourism trends in 2024 reflect travellers seeking deeper connection, authenticity and purpose. Sparrowly Group’s Morgan Thorn highlights three key shifts destinations and businesses should embrace in their planning, and why understanding your customers, adapting quickly and designing with insight will keep you ahead of the curve, not chasing it.

Ethical consumer behaviour and sustainable business practices are reshaping how organisations connect with their audiences. Sparrowly Group's Morgan Thorn explores how aligning your values with transparency, social impact and environmental responsibility can strengthen brand trust, attract conscious consumers and create lasting benefits for both your business and the communities you serve.