Agritourism in Australia has evolved from a trend into a proven pathway for farm diversification. Drawing on more than a decade of hands-on experience, Sparrowly Group’s Giovanna Lever and Jackie Hicks share what truly makes agritourism work - from authenticity and viable business models to accessibility, policy alignment and place-based collaboration.

Place branding and placemaking go far beyond visual identity - they shape how communities see themselves and how others see them. Sparrowly Group’s Jackie Hicks shares insights from the City Nation Place Australasia forum, exploring how storytelling, collaboration and community engagement turn place brands into powerful economic and social drivers for towns, cities and regions.

Sparrowly Group’s Jackie Hicks returned to international travel and shares some of her insights from travelling amongst this new normal and living with COVID-19.

Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.

Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.