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SME Ben Lever SME Ben Lever

The impact of AI for the knowledge economy

The recent rise of chat-based AI assistants, such as ChatGPT, has sparked a lot of discussion about their potential impact on knowledge workers. If you’re a knowledge worker and you’re still not convinced, read on…

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SME Giovanna Lever SME Giovanna Lever

Resignation or Realignment?

Sparrowly Group’s Managing Director Giovanna Lever shares her thoughts on ‘The Great Resignation’, commenting on the counterargument which focusses on a realignment of work/life balancing and providing inclusive, flexible workplaces.

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SME Giovanna Lever SME Giovanna Lever

How to Choose the Right Accountant

Your business accountant is a critical partner in running a successful business. Sparrowly Group invited Select Accounting to share insights into what makes a good accountant.

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Workforce Development Giovanna Lever Workforce Development Giovanna Lever

Future Proofing Australia's Young People

This white paper on career pathways for the workforce for the future starts a meaningful and constructive discussion that is pegged to grow. It considers some of the current challenges alongside the growing opportunity to rebuild meaningful and impactful systems whereby we, as a society, can more effectively support young people and create a better workforce for the future.

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SME Giovanna Lever SME Giovanna Lever

If you don’t care about me, then you don’t deserve my business

According to The Salesforce State of Service Third Edition report, 47% of customers say they’ll stop buying from a company if they have a subpar experience. The number one reason customers leave or don’t return is that they feel undervalued. Sparrowly Group’s Avril Dunn explores this further.

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SME Giovanna Lever SME Giovanna Lever

Adapt your business by adopting the 5% rule

Sparrowly Group’s Managing Director, Giovanna Lever shares how she has continued to apply the 5% to the business and in life, and how it has helped maintain focus as the world adapts to a new normal.

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Community Development, Visitor Economy Giovanna Lever Community Development, Visitor Economy Giovanna Lever

Why we need to give a crap about public toilets

How many people would compare the toilets that we experience in public spaces to the toilet we experience in our own homes? As Place Makers and destination creators, when extending our hospitality, we should definitely be considering the impression that our public toilets are communicating to our residents and visitors.Toilets are a big deal. More than ever before.

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SME Giovanna Lever SME Giovanna Lever

The Funnel Marketing Trap

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

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SME Giovanna Lever SME Giovanna Lever

Are you a ‘Super’ Woman?

Giovanna Lever talks about embracing superannuation as part of your regular financial planning particularly as we gear up for a new financial year.

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