Accessible and Inclusive Communications
Image description: Two women and one with a prosthetic leg walk through a path with replicas of dinosaurs at Australian Age of Dinosaurs.
Image description: A group of four people walk across a narrow bridge high above the tree tops with Tahune Adventures.
Image description: A Cocky Guides tour group and a visitors guide dog stand for their picture with a backdrop of a historic rock formation that towers above them.
Accessible and inclusive tourism is a significant contributor to the Australian visitor economy, accounting for 21% of total domestic tourism industry spend in 2023 (Tourism Research Australia 2024). At Sparrowly Group we are champions of change and are the authors of the highly regarded industry Accessible and Inclusive Tourism paper Creating Real Inclusion.
Despite this significant contribution to the visitor economy, and strides made in enhancing accessible infrastructure, people with disabilities are often missing vital information when researching and planning their holidays because businesses and destinations aren’t communicating correctly.This means they are opting out at the booking stage (and sometimes even earlier) and going elsewhere where the information is clearer, consistent and reliable.
Money is being left on the table by this sector and businesses and destinations are missing out because they are simply not communicating effectively. As part of our commitment to champion access and inclusion in the visitor economy, we are offering a free Accessible and Inclusive Communications Audit and Report of your digital channels to help you identify and make a plan for implementing recommended improvements. It will also give you resources to get started and information on support available.
Interested to learn more about accessible and inclusive tourism? Download our latest edition of our discussion paper here.
Image Credit (left to right): Australian Age of Dinosaurs, Tahune Adventures and Cocky Guides.