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Visitor Economy Beth Burns Visitor Economy Beth Burns

We’ve seen it all, let's talk about what you’ve got.

Tourism trends for Australian destinations in 2026 are shifting toward wellness travel, dark sky experiences, AI-powered planning, skip-gen travel and niche sports tourism. Sparrowly Group’s Beth Burns explores how destinations can apply these trends strategically within Destination Management Planning, leveraging what’s authentic without losing local identity or community value.

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