Agritourism in Australia has evolved from a trend into a proven pathway for farm diversification. Drawing on more than a decade of hands-on experience, Sparrowly Group’s Giovanna Lever and Jackie Hicks share what truly makes agritourism work - from authenticity and viable business models to accessibility, policy alignment and place-based collaboration.

Tourism, workforce and community development are deeply connected drivers of regional economic growth. Sparrowly Group’s Giovanna Lever shares key takeaways from recent collaborations across the visitor economy, workforce and industry sectors - highlighting how sharing knowledge, strengthening partnerships and learning from peers can help regions and people thrive together.

Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.