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SME Giovanna Lever SME Giovanna Lever

You don’t build it for yourself. You build it for them.

“You don’t build it for yourself. You know what people want, and you build it for them.” – Walt Disney

This statement seems so obvious, yet it regularly doesn’t happen. Giovanna Lever believes that understanding your customer and being responsive to customer needs will be the difference between a business that fails (or just gets by) or thrives.

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