Search our insights, learnings and perspectives across our impact areas.

Connecting Your Business with Ethical Consumers: A Guide to Alignment

The ethical consumer demonstrates a shift in priorities in favour of purchasing from organisations that prioritise transparency and sustainability. Learning how to service this consumer will have lasting benefits for your business and the community in which you operate.

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SME Giovanna Lever SME Giovanna Lever

The Communication Dance

How we communicate as individuals and as a team has a significant impact on how we all perform. And it can be hard. Sparrowly Group’s Giovanna Lever provides insight into maintaining your communications A game.

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Visitor Economy Morgan Thorn Visitor Economy Morgan Thorn

Feel the senses - taste the berries! 

Sensory Experience is the connection of physical senses including sight, touch, taste, sound and smell to an experience. In this article, Sparrowly Group’s Morgan Thorn explores how your every day activities or surroundings can be developed into a memorable sensory experience.

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SME Giovanna Lever SME Giovanna Lever

The wonder in the everyday

We as a society are moving into a new era of advancement, but one thing is for sure, if we don’t remain truly connected, we will never be truly connected; never be truly fulfilled. Sparrowly Group’s Giovanna Lever shares how she recognises and captures those micro moments to create meaningful connections and moments in life.

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Community Development Giovanna Lever Community Development Giovanna Lever

Unlocking the secrets of society

Social science delves into the complex and intricate realm of human behaviour, society, and culture. But it can be overlooked by many or avoided as being something that is hard to understand, boring or something left to the experts. Yet, without realising it, we are using it, or discussing it in some shape or form in our everyday lives.

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SME Naomi Farrelly SME Naomi Farrelly

Nailing your next grant application

Grant writing can be daunting but it doesn’t have to be. Sparrowly Group’s Naomi Farrelly shares her grant writing tips to help you put your best foot forward.

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SME Giovanna Lever SME Giovanna Lever

Rejecting perfectionism, embracing growth

Perfectionism is unfortunately more common than we realise and resides in many of us. Sparrowly Group’s Giovanna Lever explores how it affects her as a leader and strategies she has implemented to overcome perfectionism and embrace growth.

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SME Giovanna Lever SME Giovanna Lever

The 8 ingredients to successful business

My kids were her absolute motivation to take the plunge, start Sparrowly Group and become the maker of her own destiny. And, a lot has happened in 8 years. It’s not just Giovanna any more. Today, Sparrowly Group is a team of 7 individuals, all with unique, yet, complementary skills.

As we now move into our 9th year of business, Managing Director, Giovanna Lever wanted to share her 8 learnings with aspiring or current business owners.

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Beyond the disco

“Going out at night”…this phrase can conjure up different images and perceptions. Typically these words more times than not are correlated with images usually involving dining, drinking and perhaps performances. The phrase “Going out at night” however, when linked to the night time economy extends way beyond just the ‘having fun’ sector. Sparrowly Group’s Justine Sinclair explains how to support vibrant communities by reimagining the night time economy.

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Economic Development Ben Lever Economic Development Ben Lever

Data and algorithms - how far can it take us?

The formalisation of data and algorithms has recently been the purview of computer science. And of course, the application of data and algorithms, in particular from the tech sector, has become essential to how we solve problems in our daily lives. We use data and algorithms to help us decide what movie to watch, or how to get directions in an unfamiliar city. But are there limits to the problems we can solve and decisions we can make by simply throwing an algorithm at a bunch of data? Sparrowly Group’s Ben Lever explores this.

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SME Ben Lever SME Ben Lever

Is the future here already?

As human-like and amazing as it is, is ChatGPT just another techno fad that will follow the same fate as the likes of Google Wave or Clubhouse? Or is it the beginning of a completely new paradigm in everyday life – a disruption akin to the launch of the iPhone? Sparrowly Group’s Ben Lever explores where the opportunities lie.

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Workforce Development, Economic Development Federico Moreno Workforce Development, Economic Development Federico Moreno

An economist walks into a school

Program evaluation is a crucial component of many government interventions, initially designed as pilot programs. Evaluating the successes and failures of a pilot enables highly informed decisions to be made about the program, whether it continues and scales up or not. What do you need to consider to ensure program evaluation is truly objective? Sparrowly Group’s Federico Moreno explains.

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Community Development, SME Giovanna Lever Community Development, SME Giovanna Lever

Who are the people in your neighbourhood?

In a world that thrives with human connection, why do we design our houses to live at the back of them? As we look towards optimising the natural assets of our towns and cities and building better public spaces to connect for residents and visitors, how can we take that same energy and better connect the streets we live in? Sparrowly Group’s Giovanna Lever provides solutions to connecting communities closer to home.

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SME Ben Lever SME Ben Lever

The impact of AI for the knowledge economy

The recent rise of chat-based AI assistants, such as ChatGPT, has sparked a lot of discussion about their potential impact on knowledge workers. If you’re a knowledge worker and you’re still not convinced, read on…

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