Search our insights, learnings and perspectives across our impact areas.
Why HBO's Chernobyl is reinvigorating the dark tourism market
Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.
It’s time for change - Tourism for all
After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.
Real people and authentic experiences: Trends in Australian Agritourism
Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.
Why Tasmania is the Apple of my Eye
Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.
What help does your tourism business REALLY need
Giovanna Lever talks with the Tourism Upgrade about what your tourism business needs to be successful in marketing.

