Sensory tourism and experience design connect sight, touch, taste, sound and smell to create deeper visitor engagement. Sparrowly Group’s Morgan Thorn explores how everyday activities and surroundings can be transformed into memorable sensory experiences - helping destinations, businesses, and communities craft moments that truly resonate with visitors and stay long after they leave.

Sparrowly Group’s Jackie Hicks returned to international travel and shares some of her insights from travelling amongst this new normal and living with COVID-19.

How many people would compare the toilets that we experience in public spaces to the toilet we experience in our own homes? As Place Makers and destination creators, when extending our hospitality, we should definitely be considering the impression that our public toilets are communicating to our residents and visitors.Toilets are a big deal. More than ever before.

Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.

After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.

Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.