The team at Sparrowly Group has witnessed travel trends come and go over the years some of which become mainstays. As we move into a new year, there are three key areas we recommend incorporating into your destination and business planning.  

While these travel behaviours are not the first to evolve and won’t be the last. What’s important is to be forward thinking, know your customer, understand their needs and listen to their feedback.

By making this an always on mindset in your destination development and experience design, you won’t need to wait to learn what the trends are…you will set the trend.

The ethical consumer demonstrates a shift in priorities in favour of purchasing from organisations that prioritise transparency and sustainability. Learning how to service this consumer will have lasting benefits for your business and the community in which you operate.

In October, Sparrowly Group’s Giovanna Lever represented Australia at the United Nations World Tourism Organisation Gastronomy Conference. Here are her learnings and resources for colleagues in the Australian tourism, food production and hospitality industries.

According to the 2022 National Wine Conference, no and low alcohol wines are here to stay - Giovanna Lever of Sparrowly Group shares her three asks to the industry in support of the development of this high yielding category.

Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.

Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.

After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.

Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.

Many companies are sending out discounts to their customers without a true insight on the real effect of data. Read more from Giovanna Lever to understand what marketers need know!