Travel and tourism trends in 2024 reflect travellers seeking deeper connection, authenticity and purpose. Sparrowly Group’s Morgan Thorn highlights three key shifts destinations and businesses should embrace in their planning, and why understanding your customers, adapting quickly and designing with insight will keep you ahead of the curve, not chasing it.

Ethical consumer behaviour and sustainable business practices are reshaping how organisations connect with their audiences. Sparrowly Group's Morgan Thorn explores how aligning your values with transparency, social impact and environmental responsibility can strengthen brand trust, attract conscious consumers and create lasting benefits for both your business and the communities you serve.

Gastronomy tourism and food culture are powerful drivers of connection, sustainability and economic growth. Representing Australia at the UNWTO Gastronomy Conference, Sparrowly Group’s Giovanna Lever shares key learnings and global insights for Australia’s tourism, food production and hospitality sectors, highlighting how food continues to unite people, places, and purpose worldwide.

According to the 2022 National Wine Conference, no and low alcohol wines are here to stay - Giovanna Lever of Sparrowly Group shares her three asks to the industry in support of the development of this high yielding category.

Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.

Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.

After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.

Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.

Many companies are sending out discounts to their customers without a true insight on the real effect of data. Read more from Giovanna Lever to understand what marketers need know!