Workforce development isn’t just about training people, it’s about strengthening communities, supporting businesses, and driving economic growth. Having authored an industry renowned paper on Career Pathways and working nation-wide across place-based workforce strategies, evaluation and program design we are serious about solutions for strengthening your community and economy. Sparrowly Group’s Giovanna Lever breaks down why workforce development matters and why it’s not just one entities responsibilitiy.

Sparrowly Group’s, Giovanna Lever shares her views on the pitfalls of many businesses today in lazy sales and why playing the long game and care is so critical.

Innovation...one of the key buzzwords in the business industry, but how many businesses actually know what it means and how to apply it? Hear what our intern Aidan Lam has to say about it.

“You don’t build it for yourself. You know what people want, and you build it for them.” – Walt Disney

This statement seems so obvious, yet it regularly doesn’t happen. Giovanna Lever believes that understanding your customer and being responsive to customer needs will be the difference between a business that fails (or just gets by) or thrives.

Giovanna Lever talks with the Tourism Upgrade about what your tourism business needs to be successful in marketing.