Search our insights, learnings and perspectives across our impact areas.
The missing piece - how designers can transform economic development
Design thinking in economic development is the missing link between strategy and real impact. Sparrowly Group’s Federico Moreno explains how audience-centred program design helps initiatives launch effectively, solve the right problems and deliver lasting value. Offering a practical, stepped approach to integrating creativity and innovation into every stage of economic development.
Building Skills, Growing Economies - Why Workforce Development Matters
Workforce development and skills growth are vital to thriving communities and resilient economies. Drawing on Sparrowly Group’s national experience in place-based strategies, program design and evaluation, Giovanna Lever explains why workforce development goes beyond training, it’s a shared responsibility that strengthens businesses, supports people and drives sustainable economic success.
If you’re using AI, use a trained eye
Artificial intelligence in the workplace is transforming how we work, think, and create - but human oversight remains essential. Sparrowly Group’s Federico Moreno explores how to harness AI’s potential responsibly, ensuring innovation and efficiency never come at the cost of critical thinking, ethical judgement, or the uniquely human touch.
The Federal Budget 2024-25 - A values-based, market shaping approach
Australia’s 2024–25 Federal Budget has sparked debate over the Future Made in Australia Act and its market-shaping ambitions. Sparrowly Group’s Federico Moreno explores how this values-driven economic strategy positions Australia in the global race to net zero - balancing competitiveness, sustainability and long-term investment in the nation’s future industries.
10 Steps to being Award Ready
Award submissions and business recognition offer powerful ways to showcase your impact and achievements. Sparrowly Group’s Justine Sinclair shares ten practical steps to help you prepare a standout application - from identifying your strongest stories to presenting measurable results - so you can confidently position your business for success.
Customer Voices Matter - A Guide to Feedback Mastery
Customer feedback and experience management are powerful tools for business growth - if you know how to use them. Sparrowly Group's Giovanna Lever explores how to embrace feedback with confidence, turn insights into action, and strengthen relationships that drive loyalty, satisfaction and long-term success across your customers and your business.
Empowering Australia's Future Economy: The Vital Role of Vocational Education and Training (VET)
Vocational education and training (VET) is central to shaping Australia’s future workforce and economy. In reflection of National Skills Week, Sparrowly Group’s Federico Moreno explores how the VET sector drives skills development, industry collaboration and long-term prosperity, and why strengthening this system is key to ensuring Australia’s continued economic resilience and growth.
The Skills Era - Creating a Better Workforce for the Future
Our future workforce is staring at an uncertain future in the face of global crises. To adequately prepare young people, it requires new levels of collaboration between students, parents, schools and industry. We need to work together to advocate for new ways of supporting the education-to-workforce transition.
Navigating the Transition - University to Work Life
Sparrowly Group’s Federico Moreno writes about navigating the university to work transition and joining the workforce in a lockdown. He shares advice for people who are starting a new job or getting their first job.
Demystifying Marketing - Five tips for businesses
Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.
Future Proofing Australia's Young People
This white paper on career pathways for the workforce for the future starts a meaningful and constructive discussion that is pegged to grow. It considers some of the current challenges alongside the growing opportunity to rebuild meaningful and impactful systems whereby we, as a society, can more effectively support young people and create a better workforce for the future.
Do You Suffer From Professional FOMO?
Fear of missing out in the workplace is more common than you think. Hear what female entrepreneur Giovanna Lever has to say about her experience with professional FOMO.
Don't be a gunna, be a doer - follow up and follow through
People often flaunt their network but never follow through with promises of connections. Giovanna Lever explains the importance of following through with your connections.

