Search our insights, learnings and perspectives across our impact areas.

SME Giovanna Lever SME Giovanna Lever

Culture - more than dinners and ping pong

So many think that culture is about free lunches, ping pong and setting up social committees. But, it’s more than that. It’s the care and consideration we put around the needs of each team member to thrive and it goes beyond the surface level perks of dinners and team offsites. Sparrowly Group's Managing Director Giovanna Lever shares her take on culture and the practices that she follows daily to drive a collaborative and positive culture.

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SME Giovanna Lever SME Giovanna Lever

Customer Voices Matter - A Guide to Feedback Mastery

“I’d like to give you some feedback.” Seven words that can make a person feel uncomfortable or challenged. But how do you build your feedback muscle and how to run to it rather than run away from it? A realistic guide to accepting feedback and elevating your business and customer satisfaction by taking positive action.

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SME Giovanna Lever SME Giovanna Lever

The Communication Dance

How we communicate as individuals and as a team has a significant impact on how we all perform. And it can be hard. Sparrowly Group’s Giovanna Lever provides insight into maintaining your communications A game.

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Economic Development Ben Lever Economic Development Ben Lever

Data and algorithms - how far can it take us?

The formalisation of data and algorithms has recently been the purview of computer science. And of course, the application of data and algorithms, in particular from the tech sector, has become essential to how we solve problems in our daily lives. We use data and algorithms to help us decide what movie to watch, or how to get directions in an unfamiliar city. But are there limits to the problems we can solve and decisions we can make by simply throwing an algorithm at a bunch of data? Sparrowly Group’s Ben Lever explores this.

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SME Ben Lever SME Ben Lever

The impact of AI for the knowledge economy

The recent rise of chat-based AI assistants, such as ChatGPT, has sparked a lot of discussion about their potential impact on knowledge workers. If you’re a knowledge worker and you’re still not convinced, read on…

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SME Giovanna Lever SME Giovanna Lever

Adapt your business by adopting the 5% rule

Sparrowly Group’s Managing Director, Giovanna Lever shares how she has continued to apply the 5% to the business and in life, and how it has helped maintain focus as the world adapts to a new normal.

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SME Giovanna Lever SME Giovanna Lever

The Funnel Marketing Trap

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

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SME Giovanna Lever SME Giovanna Lever

Dear Small Business Owner...

Giovanna Lever’s personal letter to small business owners. She has helped many small to medium sized businesses become profitable, retain happy customers/clients and scale successfully.

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SME Giovanna Lever SME Giovanna Lever

Goal setting for every age

Now that the New Year hype is over and the pressure for new starts is off, let’s get real about creating goals and bring it back to basics. Giovanna Lever has mentored hundreds of individuals in her career from school leavers to senior managers and small business owners.

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SME Giovanna Lever SME Giovanna Lever

Name it to Tame it

Fear is inevitable at some point in our lives. Hear what our guest blogger Jane Faulkner has to say about fear and ways to overcome it for your small business operations

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