Tourism, hospitality and business development are evolving rapidly - and Sparrowly Group continues to lead the conversation. This week, four team members delivered workshops and panels across NSW, Queensland, and South Australia, sharing insights on customer loyalty, sustainable gastronomy, advocacy, and data-driven growth to help industries thrive and communities flourish.

Gastronomy tourism and food culture are powerful drivers of connection, sustainability and economic growth. Representing Australia at the UNWTO Gastronomy Conference, Sparrowly Group’s Giovanna Lever shares key learnings and global insights for Australia’s tourism, food production and hospitality sectors, highlighting how food continues to unite people, places, and purpose worldwide.

Sensory tourism and experience design connect sight, touch, taste, sound and smell to create deeper visitor engagement. Sparrowly Group’s Morgan Thorn explores how everyday activities and surroundings can be transformed into memorable sensory experiences - helping destinations, businesses, and communities craft moments that truly resonate with visitors and stay long after they leave.

Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.