How many people would compare the toilets that we experience in public spaces to the toilet we experience in our own homes? As Place Makers and destination creators, when extending our hospitality, we should definitely be considering the impression that our public toilets are communicating to our residents and visitors.Toilets are a big deal. More than ever before.

“You don’t build it for yourself. You know what people want, and you build it for them.” – Walt Disney

This statement seems so obvious, yet it regularly doesn’t happen. Giovanna Lever believes that understanding your customer and being responsive to customer needs will be the difference between a business that fails (or just gets by) or thrives.