Search our insights, learnings and perspectives across our impact areas.
When you show up - people speak up
Community engagement and connection still matter most in an increasingly digital world. Sparrowly Group’s Justine Sinclair explores why genuine presence - showing up, listening deeply and meeting people where they are - builds trust and sparks real conversations that lead to authentic insights, stronger relationships and lasting impact in regional communities.
Building Bridges - the intersection of Workforce, Visitor, Economic, and Community Development
Workforce, visitor, economic and community development are deeply interconnected pillars of thriving regions, yet often operate in silos. Sparrowly Group's Giovanna Lever explores why greater collaboration across these sectors is vital for Australia’s future prosperity and how aligning strategies can unlock stronger communities, more resilient economies and lasting regional growth.
Creative communities, optimising the opportunities for your place and people
Arts, culture and creative industries in NSW are vital economic drivers, contributing to exports, jobs and local identity. Sparrowly Group’s Justine Sinclair explores how the NSW Creative Communities Policy can unlock growth, strengthen cultural ecosystems, and help regions harness creativity to boost both community wellbeing and Australia’s creative economy.
The wonder in the everyday
Human connection and mindfulness remain essential in an age of rapid technological and social change. Sparrowly Group’s Giovanna Lever reflects on how recognising life’s small, meaningful moments can help us reconnect with purpose, fulfilment and each other, reminding us that the wonder we seek often exists in the everyday.
Unlocking the secrets of society
Social science and human behaviour shape how we live, work and connect - yet their influence often goes unnoticed. Sparrowly Group's Giovanna Lever explores how understanding society’s underlying patterns helps us navigate everyday life, improve community outcomes and make sense of the world around us, revealing that social science is anything but boring.
Beyond the disco
“Going out at night”…this phrase can conjure up different images and perceptions. Typically these words more times than not are correlated with images usually involving dining, drinking and perhaps performances. The phrase “Going out at night” however, when linked to the night time economy extends way beyond just the ‘having fun’ sector. Sparrowly Group’s Justine Sinclair explains how to support vibrant communities by reimagining the night time economy.
Who are the people in your neighbourhood?
In a world that thrives with human connection, why do we design our houses to live at the back of them? As we look towards optimising the natural assets of our towns and cities and building better public spaces to connect for residents and visitors, how can we take that same energy and better connect the streets we live in? Sparrowly Group’s Giovanna Lever provides solutions to connecting communities closer to home.

