Social impact assessment is gaining momentum across tourism, economic development and business, reflecting a welcome shift toward valuing community wellbeing alongside financial outcomes. But measuring social value requires more than a quick calculation. Sparrowly Group’s Federico Moreno explores how social impact analysis complements narratives, stakeholder voices and theories of change, helping funders and decision-makers allocate resources more wisely while recognising the complexity of human and community change.

Data-driven destination management is essential for understanding performance, guiding investment and building stakeholder trust. Sparrowly Groups Justine Sinclair explores how better data collection, analysis and storytelling can transform Destination Management Plans into actionable strategies - helping destinations move beyond reporting to real insights that strengthen advocacy, partnerships, and sustainable visitor

Economic impact analysis plays a crucial role in balancing social, environmental and financial outcomes - yet it’s often misunderstood. Sparrowly Group’s Senior Economist, Sam Miller, demystifies why using the dollar as a common measure helps compare diverse impacts, improve decision-making and align policy and business choices for greater overall community benefit.