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Visitor Economy, Community Development Jacqueline Hicks Visitor Economy, Community Development Jacqueline Hicks

Beyond the Logo - How place branding builds identity, economies and community

Place branding and placemaking go far beyond visual identity - they shape how communities see themselves and how others see them. Sparrowly Group’s Jackie Hicks shares insights from the City Nation Place Australasia forum, exploring how storytelling, collaboration and community engagement turn place brands into powerful economic and social drivers for towns, cities and regions.

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