Place branding is more than a logo—it’s the DNA of a place. Sparrowly Group’s Jackie Hicks explores how place branding and placemaking serve as critical economic and social drivers that shape a community’s identity. Drawing on insights from the City Nation Place Australasia forum, we highlight the importance of community engagement, strategic storytelling and collaborative brand development. Whether for a town, city or region, embracing place branding as a strategic priority ensures a stronger, more connected future.

Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.

Sparrowly Group’s, Giovanna Lever shares her views on the pitfalls of many businesses today in lazy sales and why playing the long game and care is so critical.