Search our insights, learnings and perspectives across our impact areas.
Diversifying without losing your cultural DNA
Cultural tourism and diversification can help cultural institutions stay sustainable without losing their identity. With the sector growing faster than total tourism in Australia, Sparrowly Group’s Justine Sinclair shares practical steps to balance innovation, financial resilience and authenticity - ensuring cultural spaces remain vibrant, thought-provoking and true to their core purpose.
Tourism, Workforce, and Community - A Powerful Trio for Regional Economic Development
Tourism, workforce and community development are deeply connected drivers of regional economic growth. Sparrowly Group’s Giovanna Lever shares key takeaways from recent collaborations across the visitor economy, workforce and industry sectors - highlighting how sharing knowledge, strengthening partnerships and learning from peers can help regions and people thrive together.
Creative communities, optimising the opportunities for your place and people
Arts, culture and creative industries in NSW are vital economic drivers, contributing to exports, jobs and local identity. Sparrowly Group’s Justine Sinclair explores how the NSW Creative Communities Policy can unlock growth, strengthen cultural ecosystems, and help regions harness creativity to boost both community wellbeing and Australia’s creative economy.
Unlocking the secrets of society
Social science and human behaviour shape how we live, work and connect - yet their influence often goes unnoticed. Sparrowly Group's Giovanna Lever explores how understanding society’s underlying patterns helps us navigate everyday life, improve community outcomes and make sense of the world around us, revealing that social science is anything but boring.
Why Tasmania is the Apple of my Eye
Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.

